SMS 2 Campaign

SMS 2 Campaign – Keyword Marketing
 

What is Keyword Marketing?

Keyword Marketing is an automated SMS marketing conversational application that facilitates advertiser and consumer engagement, and provides you with an innovative and interactive way to deal with your potential customers. Keyword Marketing is a cloud based application which required no hardware, software or IT integration at the customer’s premises. This architecture enables rapid lead time deployment.

Keyword Marketing also allows you to seamlessly integrate with any other 13Text application triggers as and when required.

– Use SMS keywords in any form of advertising media
– Connects consumers and businesses at their peak moment of interest
– Fully automated “Real-Time” process
– Customer contact numbers are collected
– All activity is tracked and reported allowing for future on sell opportunities
– Leads to increased productivity and accountability
– Enables you “converse” with your customers at the moment they are interested in finding out more about your products
– Our Clients create adverts that prompt their potential customers to respond with an SMS keyword
– Adverts can be used in any advertising media
– The dialog has now been started with your potential customer and any conversation can now take place
– Customer responses are emailed to a nominated email address in real time
– Seamlessly integrate other 13Text application triggers, just ask us how

 

SMS 2 Campaign
1. After seeing BMW’s advertising the customer sent an SMS with a keyword to request a brochure.
2. 13TEXT replied to the customer, thanked them for their enquiry and asked for their contact information so that the brochure could be posted to them.
3. When the customer responded with their details, 13TEXT replied to the customer again, giving them a keyword to respond with should they want to arrange for a BMW test drive.
4. Customers who wanted to arrange for a test drive responded with the keyword.
5. They were immediately called back and played a customised message while they were connected with the nearest BMW call centre.
6. As soon as the process was complete, a detailed report of all correspondence was sent to BMW’s nominated email address.
BMW’s text drive

SMS 2 Campaign makes use of the modern consumer’s constant companion – the smart phone.

Consumers just love using them.

Far from a tired form of communication, 20 years after the first text message was sent, consumers are sending more than ever before – some 8 trillion per year.

The idea of getting in touch via text message is now natural. SMS 2 Campaign allows your organisation to leverage this behaviour.

BMW knows this, which is why they used a combination of SMS 2 Campaign and Text 2 Talk to prompt customers to order a brochure and arrange a test drive.


SMS 2 Campaign – Outbound Desktop Marketing
 
 

What is Outbound Desktop Marketing?

PCI Compliance
Outbound Desktop Marketing is an SMS desktop messaging / marketing conversational application that facilitates rapid advertiser to consumer engagement.
Enables you to make use of the power of SMS directly from your desktop.
Enables you to contact multiple people at once.
Enables you to mine your customer database contacts for targeted offers. Enables you to deliver your chosen message directly to their mobile device.

Saves you time
Saves you effort
Saves you money

 

Outbound Desktop Marketing is a cloud based application which required no hardware, software or IT integration at the customer’s premises. This architecture enables rapid lead time deployment. Outbound Desktop Marketing also allows you to seamlessly integrate with any other 13Text application triggers as and when required.

– You decide who gets the message, when, and what the message will be
– Fully automated “Real-Time” process
– All activity is tracked and reported allowing for future on sell opportunities
– Leads to increased productivity and accountability
– Enables you “converse” with your customers at the very moment they are most interested in finding out more about your products and services
– The dialog has now been started and any conversation can now take place (eg. Reply with your name and email to receive your free brochure / product etc)
– Customer replies are emailed to a nominated email address in real time
– Seamlessly integrate other 13Text application triggers, just ask us how

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